POCLAIN : New Era
24 December 2015
Poclain Hydraulics Celebrates Thirty Years of independence
When a brand name enters in common language it becomes immortal, which is why Poclain Hydraulics opted to bring back a legendary name in the history of construction equipment for its thirtieth anniversary: POCLAIN.
The eight decades spanning the start of Poclain with its excavators and today's Poclain Hydraulics, world leader in hydrostatic transmissions, constitute an extraordinary industrial saga that has marked the global industrial landscape.
Now logo Poclain
Still proudly bearing its reputation for robustness and innovation, the Poclain Group is now present in over 20 countries, with 10 production plants and 2000 employees around the world.
After three decades of strong growth, Poclain Hydraulics' new logo is a reminder that the group has not forgotten where it came from, firmly reasserting the deep-rooted values that have always governed it.
While there are no plans to go back to making hydraulic excavators, the healthy growth, driven by the increasing diversification of the company's target markets, calls for one unifying name for all, to represent the whole range of expertise.
Thus, the name of the group becomes POCLAIN and will include the following brands:
New logo Poclain Hydraulics
• Poclain Hydraulics, for all the traditional hydrostatic transmission engineering, manufacturing, and marketing activity for off-road machines and heavy commercial trucks.
New logo Poclain Véhicules
• Poclain Véhicules, which operates as a partner and subcontractor in the conversion of vehicles, the sale of integration kits and the manufacture of special vehicles. Poclain Véhicules has two plants in France: one in Etupes (formerly FAM Automobiles) specialized in the conversion of vehicles, the other in Amilly (formerly Tork Engineering) specialized in vehicle design and the manufacture of special parts.
New logo Poclain Powertrain
• Poclain Powertrain, a new subsidiary of the group, created in 2013, dedicated to the market for passenger cars through the development of an exclusive hydraulic all-wheel drive system that enables any car 4x2 to benefit from additional traction as required in various environments (mud, snow, sand, etc.).
The Poclain DNA is still present: innovation, international expansion, independence and, of course, the men and women around the world who contribute every day to the destiny of a major French industrial company serving customers all over the world.